Integrated design consultancy capabilities are built on a team’s expertise, coordination across disciplines, and the ability to address practical project requirements. At SONG ANH, this foundation is supported by a team of experts, including Design Director David Leschinski Ivanov, who brings international experience in hospitality, resorts, and mixed-use developments.
In its article “Song Anh Serves on the Jury at The Grand Ho Tram”, published on September 29, 2026, VTV.vn highlighted David Leschinski Ivanov’s role on the architectural design competition jury for the Lot A2.KS.CH1 project in Ho Tram. This milestone provides a broader perspective on the professional foundation behind SONG ANH’s consultancy services: experienced leadership, design management capabilities, and the value of partnering with project owners.
TBefore joining SONG ANH, David Leschinski Ivanov accumulated more than 15 years of experience designing resorts and mixed-use developments while managing multidisciplinary teams. This background provides valuable expertise to support the company’s design development.
For a hotel or resort project, design quality must be considered from multiple perspectives, including spatial planning, user experience, operator requirements, and technical feasibility. Decisions made during the concept stage can influence how the project develops through subsequent phases.
Experience in international working environments brings additional perspectives to these requirements. As Design Director, David plays a key role in shaping SONG ANH’s professional direction, helping connect creative thinking with the practical requirements of each building type.
On September 12, 2026, David Leschinski Ivanov served as Vice Chair of the architectural design competition jury for the Hotel and Tourist Apartment Complex on Lot A2.KS.CH1, within Zone A2 in Ho Tram. The competition was organized by The Grand Ho Tram.
His participation marked a professional milestone for SONG ANH’s Design Director. It also highlights a fundamental requirement of design consultancy for large-scale developments: assessing proposals comprehensively and identifying issues that need to be addressed as the design progresses.
Read the full article about the architectural design competition at The Grand Ho Tram here: SONG ANH’s Design Director on the Architectural Jury
Leadership expertise must be connected with the team’s ability to deliver. As a lead design consultant, SONG ANH provides services ranging from concept and basic design to detailed design and construction documentation, depending on each project’s scope.
Its disciplines include Architecture, Structure, MEPF, Infrastructure, Landscape, Interior Design, and Cost Estimation. Each discipline addresses a distinct set of requirements while remaining closely connected to the others.
For example, architectural layouts must be considered alongside structural solutions and space allocation for building services. When a design changes, the relevant disciplines need to update their work consistently to minimize discrepancies between documentation packages. Coordination therefore plays an essential role in the overall quality of consultancy services.
SONG ANH’s approach is to bring these requirements together throughout the design process, working toward coordinated documentation that meets the project brief. This also provides a foundation for the expert team’s experience to contribute to the collective output.
A design solution needs to be developed consistently from the initial concept through to documentation suitable for implementation. Throughout this process, project owners need a sound basis for considering options related to functionality, technical requirements, and investment costs.
SONG ANH develops its consultancy capabilities through multidisciplinary coordination, incorporating cost estimation and cost control within its service scope. This approach aims to clarify the implications of design choices, helping stakeholders discuss and agree on solutions based on project requirements.
BIM/Revit is among the tools supporting design coordination at SONG ANH. Structured information management and model reviews help the team identify clashes between disciplines, supporting documentation review and updates. The scope of application and level of model detail are determined by each project’s requirements.
The value of consultancy therefore lies in supporting the problem-solving process: understanding the design brief, developing proposals, and coordinating the completion of related technical requirements.
SONG ANH considers its experts and multidisciplinary teams fundamental to service quality. The experience of its professional leadership, combined with the delivery capabilities of its architects and engineers, enables the company to approach project requirements from multiple perspectives.
David Leschinski Ivanov’s role as Design Director contributes further expertise to this direction. SONG ANH aims to develop design thinking, technical coordination, and professional accountability together, building long-term relationships with clients and partners.
Through professional activities and design delivery, SONG ANH continues to strengthen its integrated design consultancy capabilities, working toward solutions suited to each development’s characteristics and investment objectives.
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CÔNG TY CỔ PHẦN TƯ VẤN ĐẦU TƯ XÂY DỰNG SONG ANH (SA)
Toà nhà Park IX - số 08 Phan Đình Giót, Phường Tân Sơn Hoà, TP.HCM
Hotline: 0969 865 728
Email: tnc@sa-corp.vn
